摘要
在全球化的经济浪潮中,中国传统节日文化受到了极大的冲击,被赋予民族个性的中国传统节日文化符号日益引起相关学者的关注。根据皮尔斯(Charles Sander Peirce)逻辑学符号理论,诠释节日符号的传承性与变异性,并就中国传统节日文化符号在变迁中的现状,讨论了中国传统节日文化符号的创新设计策略。
In the wave of economic globalization,traditional Chinese festivals now face a full-scale attack;therefore the development of traditional Chinese festival symbols endowed with national personality has drawn much attention of scholars.This paper explains the continuity and variability of Chinese festival culture symbols based on the logic semiology theory of Charles Sander Peirce.In addition,considering the present condition of cultural symbols of traditional Chinese festivals in the change,its innovation strategies have also been discussed.
出处
《设计艺术研究》
2011年第6期19-23,共5页
Design Research
关键词
皮尔斯
符号学
节日文化
创新设计
Chinese traditional festival
semiotics
cultural symbol
innovation strategies
