摘要
目前农业科技期刊对广告编辑工作普遍重视不够,编辑水平不高,导致一些不规范甚至违规广告频现在期刊上。该研究探析农药、种子、肥料等3类农资广告原稿存在的常见问题,提出了编辑处理依据及原则。
At present, editors at large do not pay adequate attention to advertisement editing in agricultural sci-tech periodicals, which results in frequent appearance of illegal advertisements in these periodicals. This phenomenon is partly due to that editors are not professional in editing advertisements. This paper discusses several common problems in three types of advertisements of agricultural products such as pesticides, seeds and fertilizers, and accordingly puts forward some principles in editing such advertisements.
出处
《编辑学报》
CSSCI
北大核心
2012年第1期43-44,共2页
Acta Editologica
关键词
农业科技期刊
广告
编辑
常见问题
agricultural sci-teeh periodical
advertisement
editing
common problems
