摘要
Selecting new program projects plays an important role for TV companies. Balanced scorecard （BSC） which links financial and non-financial, tangible and intangible, inward and outward factors can provide an integrated viewpoint for decision makers to select optimal new program projects. This study combines BSC with analytic hierarchy process （AHP） to help Taiwan Residents TV company managers make better decisions in new program projects selection. Moreover, the practical application of the proposed approach is generic and also suitable to be exploited for Taiwan Residents TV companies.
