摘要
回顾我国体育新闻软化和硬化倾向的历史进程,从对历史进程的认识入手,通过内容分析法,对体育新闻过度异化现象进行了探讨,概括出体育新闻过度软化和硬化的时代背景及表现形式,针对存在的问题提出了软硬适度的相应对策,并对体育新闻的发展趋势进行预测,即软硬兼施,螺旋式发展。
Reviewing the historical process of sports news softening and hardening tendency and researching the historical process from the starting, through content analysis, the paper discussed the over - dissimilated phenomenon of sports news. Summarizing the softening and hardening phenomenon of sports news over the historical background and manifestations, the paper raised the so- lutions for the problem of the balance between hardening new and softing new, and gave a predict to the developing trendency of sports news, that is both hard and soft, spiral development.
出处
《吉林体育学院学报》
2012年第1期29-31,共3页
Journal of Jilin Sport University
关键词
体育新闻
软化
硬化
螺旋式发展
sports news
softening
hardening
spiral development
