摘要
近年来 ,中国寿险业务有了很大发展。但相对而言 ,农村寿险业务进展缓慢。研究和开发农村寿险市场 ,提供与农村居民相宜的寿险产品 ,具有一定的现实意义。本文通过对苏南农村居民的储蓄动机与行为的调查 ,揭示了农村居民的储蓄生命周期现象 ,并探讨了其蕴含的“商机”
The life insurance has been largely developed in China cities, but it is not fast growth in rural areas.To study the life insurance market in rural areas and to provide the life insurance products that suit for the residents in rural areas are very important. Here is discussion about the life period of saving and pension from the research about the resident's saving action and pension in rural areas of Jiangsu province.
出处
《市场与人口分析》
CSSCI
2000年第2期9-13,共5页
Market & Demographic Analysis
