摘要
南京青奥会作为一次重大体育事件,具备了跨文化传播的功能,是我国传统体育文化向全世界传播的又一契机。通过对我国传统体育文化进行解读,找出其传播过程中的瓶颈,并结合青奥会传播平台提出对策。
Youth Olympic Games held in Nanjing will be a great sports event with the function of cross - cultural communication. It is another opportunity what China traditional sports culture spread to the world. This paper discusses the traditional sports culture communication process and find out the interpretation of the bottleneck, so as to put forward some rmeasures combining with the spreading platform of Youth Olympic Games.
出处
《山东体育科技》
2011年第6期28-32,共5页
Shandong Sports Science & Technology
关键词
青奥会
传统体育
跨文化
传播
Youth Olympic Games
traditional sports
cross - culture
communication
