摘要
商标的作用在知识经济时代的21世纪日益凸显,已成为企业最具价值的无形资产。以商标权作为投资手段已引起人们的广泛关注,并成为企业总体战略的重要内容。因此,研究企业如何将自己的商标从无形资产转变为有形资产,并在转化过程中运用商标权资产投资策略,不仅可以扩大产品市场的份额,提升商标的价值,而且能取得商标使用的规模效应。
Trademarks are playing an increasingly important role in the 21st century which is an era of knowledge economy and be- coming the most valuable intangible assets of enterprises.Using trademark rights as an investment has attracted wide attention and become an important aspect of the overall strategy of enterprises.Changing intangible trademarks assets into tangible capital and using the investment strategies of trademarks assets can expand product market share,enhance the value of trademarks and obtain the scale effect of the use of the trademark.
出处
《行政与法》
2011年第1期120-123,共4页
Administration and Law
基金
项目编号:SS09-A-25
温州市2010年第二期科技计划项目"温州企业自主知识产权战略与增强创新能力研究"的阶段性成果
项目编号:R20100017
关键词
商标权
资产
投资
知识经济时代
trademark
asset
investment
knowledge economy era
