摘要
中国旅游业直接投资呈加速发展趋势,综合投资数额庞大,企业的旅游投资处于景气区间,旅游企业已成为证券市场上的一个重要板块。从趋势看,旅游投资环境良好,国民旅游市场、区域旅游发展与创新是旅游投资关注的重点。投资者除了关注投资回报之外,也应关注人民大众的需求,并以此理念在旅游领域开展资本运作。
The direct investment of tourism increases faster;the comprehensive quantities are vast and its climate is at the upper level.In the stock market,tourism companies are also the important sector.In the future,the investment emphasis will be domestic market,regional market and innovation.Investors in tourism industry should not only pay attention to the investment returns,but also the popular demand,and carry out the capital operation based on this concept.
出处
《中国流通经济》
CSSCI
北大核心
2012年第3期56-59,共4页
China Business and Market
基金
国家社会科学基金重大项目"全面提升旅游业发展质量"(项目编号:10zd&051)的阶段性成果
关键词
旅游投资
规模
方向
价值
tourism investment
quantities
orientation
value
