摘要
广告专业培养复合型创新人才,要从全面的人文素质、强烈的团队敬业精神、扎实的专业理论知识以及实际动手能力、勇于探索创新精神等多方面培养,同时进行教学改革,建立与之相应的课程体系。
Comprehensive talents of creativity for advertising majors must be cultivated in terms of all-round humanistic quality, strong sense of team spirit, solid professional knowledge as well as practical skills, entrepreneurship and innovation. The writer suggests that major instruction be renovated in line with relevant curriculum system for that end.
出处
《宁波大学学报（教育科学版）》
2012年第2期102-105,共4页
Journal of Ningbo University(Educational Science Edition)
基金
宁波市2010年教育规划课题(YGH007)
关键词
广告专业
复合型创新人才
培养
教学改革
advertising major
comprehensive talents of creativity
cultivation
reform
