摘要
通过对近10年来我国广告翻译领域的研究成果进行归纳分析,发现关于广告翻译研究论文的数量呈上升趋势;研究范围更加广泛;研究主题呈现多样化,同时存在研究方法单一;缺乏系统性等问题与不足,并对该研究领域未来的发展趋势进行了展望,探讨了今后研究的热点领域。
Through analyzing the achievements of advertisements translation obtained during the recent 10 years,We found that the quantities of paper researching advertisements translation have been rising, the ranges of researching advertisements transla- tion have been enlarging, and the subjects of studying advertisements translation have been diversifying. However, the methods of these studies seem a little homogenized, and they are not systematic. Meanwhile it makes some prospects of studying adver- tisements translation in the future and discusses the key questions of this filed.
出处
《对外经贸》
2012年第2期146-147,共2页
FOREIGN ECONOMIC RELATIONS & TRADE
关键词
广告翻译
研究综述
理论研究
advertisements translation research summary
theoretical study
