摘要
本研究分析在网络群体事件中驱动众多行为不一的网民集体性地参与互联网舆论建构的内在动因和机制。本论文是该研究的第一阶段研究成果,旨在回答在每天都有成千上万个新闻事件发布的互联网中,为什么众多网民会集聚性地关注其中少数几个新闻事件的原因。借鉴扎根理论研究方法分析知名网络论坛的热点帖子标题,挖掘出中国网民浏览帖子行为的影响因素,包括心理距离、共同感知和表达技巧。在此基础上,进一步总结出中国网民心理感知过程模型。
This study aims to examine the cause and mechanism of massive differentiated netizens collectively constructing public opinion in the Interact mass events. This article introduces the first stage research result of this study, and its purpose is to answer the reason why netizens collectively focus on several ones of tens of thousands of posts in the Intemet. This article employs the grounded theory to analyze the titles of hot posts in some popular BBS and identifies the factors that influence the behaviors of nefizens reading posts, including psy- chological distance, common sensing and presentation skills. The model proposed explains that Chinese netizens will judge the relatedness of the posts based on psychological distartee before active involvement, the netizens will choose to read the posts being judged to be near in distance, they would jump out the self-centered condition, and objectively make their judgment from a third party perspective, and then decide to read the posts or not based on the strength of his or her psychological sensing triggered by the issues if it is not psychologically near. Finally, this article proposes some suggestions.
出处
《情报杂志》
CSSCI
北大核心
2012年第3期29-35,共7页
Journal of Intelligence
关键词
网络热点事件
心理感知
心理距离
共同感知
扎根理论
Interact mass events psychological sensing psychological distance common sensing the grounded theory
