摘要
从需求结构、消费层次、消费内容、价值目标4个方面解析了体验经济视角下的旅游消费特点,认为体验经济视角下的农业旅游产品的特征主要是周期短、易操作、纯天然和主观性强。在此基础上,探讨了体验经济视角下农业旅游产品的开发模式。
The tourism consumption characteristics were introduced from the four aspects of demands structure,consumption level,consumption content and value objectives,and it was believed that the agricultural tourism products under the perspective of experience economy were mainly characterized by short period,easy operation,nature and strong subjectivity.On this basis,the development model of agricultural tourism products was discussed.
出处
《安徽农业科学》
CAS
2012年第11期6679-6680,6706,共3页
Journal of Anhui Agricultural Sciences
关键词
体验经济
农业旅游
产品模式
Experience economy
Agriculture tourism
Product model
