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9Stephen Ward, Ethics and the media :An introduction. Cambridge, UK : Cambridge University Press,2011, p. 2.
10T. Bivins, The future of public relations and advertising ethics, InT. W. Cooper, C. G. Christians, & A. S. Babilli (Eds.), An ethics trajectory: Visions of media past, present and yet to come (pp. 233-238), Urbana: University of Illinois/Institute of Communications Research,2008, p. 234.
