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C2C电子商务中交易双方的博弈模型分析 被引量:13

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摘要 文章借用博弈论方法,通过建立完全信息静态博弈模型以及重复博弈模型,探讨影响C2C市场健康发展的关键因素,并在此基础上进行相关推理和分析,针对存在的问题,设法提高卖家选择诚信的概率和提高买家选择购买的概率,提出促进C2C电子商务市场和谐发展的一些建议。
作者 苗苗 李晴雯
出处 《统计与决策》 CSSCI 北大核心 2012年第8期182-185,共4页 Statistics & Decision
基金 教育部人文社科基金资助项目(10XJC79000) 四川省教育厅资助项目(LY10-27)
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