摘要
近来,微信发展势头强劲,成为了网络社交的新宠。本文试图从传播学的角度来探讨网络媒体发展中的这一新热潮,运用"使用与满足"理论来解释微信的功能与其受用户青睐之间的关系,并论述了微信所带来的传播方式的新变革。
Recently,micro-letter develops strongly,has become the new darling of the social networking.This paper attempts to explore this new wave of online media development from the perspective of communication,the use of the ＂uses and gratifications＂ theory to explain the function of the micro-letter favored by the users with the relationship between,and discusses the micro-letter brought by the new changes in the mode of transmission.
出处
《科教导刊》
2012年第5期219-220,共2页
The Guide Of Science & Education
关键词
微信
使用与满足
信息传播方式
micro-letter
uses and gratifications
information dissemination
