摘要
当代设计已经从绿色设计、生态设计走向可持续设计的新理念趋势。包装设计不仅要考虑设计的美学价值与商业价值,更需要社会价值与生态价值,避免一味的设计竞争带来的资源枯竭。在可持续发展观的引导下,遵循物尽其材、少而精的设计原则,从包装结构减量化、材料生态化、绿色图形化等表现手法进行生态包装的可持续发展,提出了现代包装设计的理想境界,以实现人与社会的协调可持续发展。
The contemporary design has been designed from the green,eco-design towards a new concept of sustainable design trend.The packaging design must consider not only the aesthetic value and commercial value of the design,but also need social value and ecological value,and avoid resource-exhausted because of blind design competition.Under the guidance of the concept of sustainable development,following the design principles—making the full use of the material,fewer but better.From the performance practices of the reduction of packaging structure,materials,ecology,green graphics,such as the sustainable development of eco-packaging,modern packaging the design of an ideal realm is put forward,so as to achieve balanced and sustainable development of man and society.
出处
《生态经济》
CSSCI
北大核心
2012年第5期196-199,共4页
Ecological Economy
关键词
包装设计
设计竞争
可持续
packaging design
design competition
sustainable
