摘要
本文从浙江艺术品拍卖市场格局着手,重点分析金融危机给浙江艺术品拍卖市场带来的恐慌、画价缩水、业务下滑等灾难性影响,深入探讨其存在的根源,提出在困境中的浙江艺术品市场迎接新机遇的根本策略。从错位经营、疯狂操作到理性回归各自市场本位;从市场多层次需求开辟新的市场方向,构建由单一到多元的经营结构;从单打独斗的粗放经营到走品牌化发展之路,逐步与国际艺术品拍卖市场接轨,实现浙江艺术品拍卖市场的可持续发展。
Starting with the structure of Zhejiang auction market,this article focuses on the analysis on the catastrophic impact of market panic,the price shrink,and business going down caused by the financial crisis on Zhejiang artwork auction market,deeply explores the profound cause of the catastrophic impact,and put forward the fundamental strategy for Zhejiang art market in dilemma to meet the new opportunity.The paper believes that the Zhejiang artwork auction market should returns to rational respective market post from mismatching business and crazy operation;open up new market direction on the basis of market multi-level demand to build operation structure from sole one to multi-ones;proceed forward branding development from extensive business featuring working alone to gradually match international art auction market so as to realize sustainable development to Zhejiang art auction market.
出处
《企业经济》
北大核心
2012年第4期159-162,共4页
Enterprise Economy
基金
浙江经济职业技术学院重点科研项目(批准号:200918)
