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后悔消费研究概况 被引量:3

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摘要 后悔在消费决策领域屡见不鲜,消费者预期和体验作为他们决定结果的后悔情绪,同时这一情绪也反作用于消费者行为。本文在消费者购物决策框架下回顾和总结了购买前预期后悔对消费者决策,购买后体验后悔对消费者评价及行为意图的影响以及购买全程中预期和体验后悔之间的关联,最后提出了目前消费决策中后悔研究的不足和未来的发展方向。
出处 《人类工效学》 2012年第1期82-86,共5页 Chinese Journal of Ergonomics
基金 中国科学院知识创新工程重要方向项目KSCX2-YW-R-130
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参考文献20

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二级参考文献90

共引文献43

同被引文献21

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