8[4]Burke R R. Do You See What I See? The Future of Virtual Shopping[J]. Journal of The Academy of Marketing Science, 1997(25): 352～360
9[5]Anthony D Miyazaki, Ana Fernandez. Consumer Perceptions Of Privacy And Security Risks For Online Shopping[J]. The Journal of Consumer Affairs,2001(1): 27～44
10[6]Anne-Sophie Cases. Perceived Risk And Risk Reduction Strategies In Internet Shopping[J]. The International Review of Retail, Distribution and Consumer Research,2002(10): 375～394
