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网上购物离我们还有多远──中国网上BTOC普及的障碍和对策 被引量:1

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作者 王敏 万晓
出处 《辽宁经济》 2000年第5期47-47,共1页 Liaoning Economy
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  • 1中国互联网络信息中 G(CNNIC).《中国互联网络发展状况统计报告》2003年[EB/OL].http://www.cnnic.net.cn/develst/,.
  • 2AC Nielsen (2002) : China Internet User Survey # 6.
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  • 4Alreck, Pamela L. and Settle, Robert B. (2002): "The Hurried Consumer: Time-saving Perceptions of Internet and Catalogue Shopping", Journal of Database Marketing, 10, 25-35.
  • 5Bellman, Steven, Lohse, Gerald L. , and Johnson, Eric J. (1999): "Predictors of Online Buying Behavior", Communications of the ACM, 42(12), 32-38.
  • 6Burroughs, Richard E. and Sabherwal, Rajiv (2002): "Determinants of Retail Electronic Purchasing; A Multi-period Investigation", INFOR, 40, 35-56.
  • 7Gatignon, Hubert and Robertson, Thomas. S. (1985): "A Propositional Inventory for New Diffusion Research", Journl of Consumer Research, 11, 849-867.
  • 8Gatignon, Hubert and Robertson, Thomas S. (1991): "Innovation Decision Processes" in Thomas S. Robertson and Harold H. Kassarjian (Eds), Handbook of Consumer Behavior, Englewood Cliffs, New Jersey: Preniice- Hall.
  • 9Goldsmith, Ronald E. (2002): "Explaining and Predicting Consumer Intention to Purchase over the Internet: an Exploratory Study", Journal of Marketing Theory and Practice, 10(2) , 22-28.
  • 10Hawkins, Dell, Best, Roger J. and Coney, Kenneth A. (1998): Consumer Behavior: Building Marketing Strategy, 7^th ed. , Beijing: China Machine Press.

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