摘要
关系营销是一种全新的观念，一个企业要搞好关系营销就要深入理解关系营销的含义，走出实施关系营销用的误区，使关系营销理论能够在实践中得到正确有效的实施，相应对策是：树立正确的关系营销意识；重视内部营销，提高员工满意程度；建立和保持良好的顾客关系；进行良性竞争，积极寻求合作机会。
Relation Marketing is a new conception of marketing. In order to do Relation Marketing well, the CEO of an enterprise should have a deep understanding of its meaning so that it can be carried out in an effective way. To achieve this object, the following measures must be taken: First, having a correct conception of Relation Marketing; Second , laying emphasis on internal marketing to improve the customer satisfaction; Thirdly, building up and keeping good relations with customers; Fourthly, working for a positive environment for competition and coorporation.
出处
《吉林省经济管理干部学院学报》
2000年第3期40-43,共4页
Journal of Jilin Province Economic Management Cadre College
