摘要
目前高职院校普遍存在体育场馆的闲置问题,如果对体育场馆进行市场化运作,这对体育场馆的继续建设和维修维护、为学院节约开支来说,是行之有效的.文章通过对高职院校体育场馆的现状和本院体育场馆建设的调查研究和分析,说明了推进高职院校体育场馆的市场化运作的重要性和必要性.
Insufficient use of the stadiums is a phenomenon universally found in local vocational colleges. It is a feasible proposal that the stadiums in local vocational college are run according to marketing principle so as to sustain its construction and maintenance in expenses. This article surveys and analyzes the running and construction of stadiums in local vocational college and elaborates the significance and necessity of promoting marketing running of the stadiums of local vocational colleges.
出处
《重庆三峡学院学报》
2012年第3期155-157,共3页
Journal of Chongqing Three Gorges University
关键词
高职院校
体育场馆
市场化运作
可行性分析
vocational college
stadiums
marketing running
feasibility analysis
