摘要
城市形象是城市的无形资产,是一座城市综合竞争力和可持续发展能力的集中体现。本文以深圳世界大学生运动会为例,引入城市形象CI战略,分析大运会对主办城市呈现和提升形象的影响。
City image is an intangible asset of a city.It shows the comprehensive competitiveness and sustainable development capacity of a city.Taking Universiade 2011 Shenzhen as the case,the study makes an analysis on the influence of World University Games on enhancing host city image by city identity system.
出处
《北京城市学院学报》
2011年第5期30-33,共4页
Journal of Beijing City University
关键词
大运会
城市形象
CI战略
World University Games
City Image
City Identity System