旅游供应链权力转移实证研究被引量：8

An Empirical Study of Tourism Supply Chain Power Shift

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摘要本文在综述渠道权力转移的相关理论和实证研究的基础上,基于舒尔茨的渠道权力对角线转移理论,遵循产业经济学SCP研究范式,利用中国旅游业相关上市公司的ROA、ROE、ROS及MVA数据,对旅游供应链权力转移进行了实证研究。研究结果不支持旅游供应链权力由供应商向中间商发生了转移的假设,文章对这一结果进行了解释和分析。 This paper makes an introduction to relevant theories in channel power shift and reviews some empirical studies focusing on foreign countries. Based on Schurz＇ s diagonal power shift theory and Structure-Conduct-Performance （SCP） paradigm in industries economics, this paper makes an empirical study of supply chain power shift in tourism by utilizing the ROA, ROE, ROS and MVA data from Chinese listed tourism company. The results do not support the hypothesis that power shifting occurs between suppliers and intermediaries in tourism supply chain. The paper ends with analysis of the results.

作者徐虹吕兴洋刘宇青胡亚林

机构地区南开大学旅游与服务学院天津商业大学宝德学院云南师范大学MBA教育中心

出处《旅游科学》 CSSCI 2012年第2期19-28,共10页 Tourism Science

基金教育部人文社会科学研究规划基金项目<旅游者权力增权及其对旅游供应链权力结构的影响研究>(11YJA630163)资助

关键词旅游供应链渠道权力转移 SCP范式 tourism supply chain channel power shift SCP paradigm

分类号 F59 [经济管理—旅游管理]

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