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微软文化的魅力 被引量:1

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摘要 微软是世界领先的计算机软件公司,其市值超过7500亿美元,其创始人比尔·盖茨,一位技术精英和商业奇才,只用了短短的20年时间,便将一个名不见经传的小公司,发展为今天员工近3万名的庞大软件帝国,并将微软的影响扩展到世界的每一个角落。盖茨在自己四度荣登“世界首富”宝座之时,也造就了微软致以千计的百万富翁和少数的亿万富翁。企业竞争的最高境界是文化竞争。微软的成功,如其说是技术和创新的成功,倒不如说是盖茨先生所创立的微软文化的成功。
作者 周春光
出处 《经济管理》 CSSCI 北大核心 2000年第4期40-42,共3页 Business and Management Journal ( BMJ )
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