摘要
随着竞技体育的发展,竞技体育正在逐步实现职业化、产业化、社会化,运动员的竞技体育价值、商业价值、社会价值也日益体现出来。"体而优则商",运动员在体育界一旦成为名人或获得一定成就便投身商界,或参加各种商业活动,追求竞技体育价值和商业价值的同时忽视了社会价值的开发,而参与公益事业是体育明星实现其社会价值的一个主要方式。通过文献资料法对体育明星参与公益事业的现状进行了全面解析,结合当前具体的国情,提出了观点和建议:体育明星的竞技体育价值、商业价值、社会价值相辅相成,当三者共同实现时,利己、利人、利社会、利国家,有效地推动体育事业和公益事业和谐有序的发展。
Along with the development of competitive sports in China,China sports are gradually realizing socialization,industrialization and professionalism,and athlete＇s sports value,commercial value and social value are also increasingly reflected.Led by the motto of ＂Healthy Body is intended to be connected with businesses＂,once athletes in sports became celebrities or obtained certain achievements in business,and participated into business activities,they would chase after commercial value while neglecting society values and being connected with public welfare was a main way of sports stars achieving their social values.Through the literature material method,this paper made an analysis of the thorough situation of sports stars＇ participation into our public welfare undertakings,and in combination with the specific situation,the author put forward his own ideas and suggestions that sports stars＇ sports value,commercial value,social value should be jointed,and with the implementation of these three aspects,the state and the society would effectively promote our country sports enterprise and the development of a harmonious and orderly public welfare undertakings.
出处
《湖北体育科技》
2012年第3期288-291,共4页
Hubei Sports Science
关键词
体育明星
公益
社会价值
sports stars
public welfare
social values
