摘要
On March 11, 2011, a simply unprecedented set of circumstances occurred in Northeast ]apan. Three disasters struck nearly simultaneously： a 9.0 earthquake, huge tsunami, and nuclear catastrophe. People and places were forever changed. Using a series of vignettes, this paper personalized these numbers through a review of rebuilding efforts, voluntarism, consumer food impacts, and consumer behavior associated with the imperfect storm that destroyed more than 46,000 buildings, killed more than 12,000, and resulted in damages from the tsunami and earthquake alone of between 16 and 25 trillion yen. Possible implications of these results are advanced.
