摘要
发展低碳经济已成为全球共识,在当前低碳经济模式下,企业营销模式也发生了根本改变。低碳营销将成为主要发展趋势。首先介绍了企业营销模式的创新与发展,然后分析了低碳营销的核心要素,并在此基础上分别从政府机构、环保组织和企业主体三面出击,构建促进企业低碳营销的联动机制,从而促进企业稳定持续发展。
The development of low-carbon economy has become a global consensus, and low-carbon marketing has become a mainstream in corporate marketing. This article describes the development of corporate marketing trends. By analyzing the core elements of low-carbon marketing, it argues that through the joining efforts from government agencies, environmental organizations and enterprises subject, a linkage mechanism of low-carbon marketing can be built to promote business a stable and sustainable development.
出处
《生态经济》
CSSCI
北大核心
2012年第7期117-120,共4页
Ecological Economy
基金
教育部人文社会科学研究青年基金"基于低碳产业链的‘两型’试验区产业结构升级对策研究"(12YJC790229)
湖南省社科基金"基于低碳产业链的长株潭传统产业改造提升对策研究"(11YBB136)
湖南省社会科学基金"基于全球价值链视角的湖南制造型产业集群的发展模式研究"(11YBB137)
关键词
低碳经济
企业营销
低碳营销
low-carbon economy
corporate marketing
low-carbon marketing
