创业者认知偏差与连续创业的关系研究被引量：34

The study on the relationship of cognitive bias and serial entrepreneur

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摘要随着中国进入经济社会转型时期,中国的创业活动呈现逐步增长的趋势,诸多创业者们开始走"连续创业"之路。基于创业认知理论,以126名连续创业者的调研数据为依托,探索创业者认知偏差对连续创业行为的作用关系。实证研究结果显示,过度自信和控制错觉等认知偏差对连续创业有积极的影响,但是,事后明白偏差与连续创业的关系呈现负显著,而少数原理等认知偏差与连续创业之间的关系不显著。结果还显示,风险承担倾向对于过度自信、控制错觉、事后明白、少数原理等偏差与连续创业的关系具有调节作用。 With the rapid growth of emerging small businesses, China gradually formed the economic development characteristic with entrepreneurial driven, making many entrepreneurs start to the ＂ serial entrepreneur＂ road. This study is based on entrepreneurial cog- nitive theory, extends the type of cognitive bias, analyze the relationship between four kinds of cognitive bias and serial entrepreneur, results show that overconfidence and illusion of control have a positive influence on serial entrepreneur, but hindsight bias has a negative effect on serial entrepreneur, while law of small numbers and serial entrepreneur are not significant. This study empirically examines the moderating effect of risk taking propensity on the relationship between cognitive bias and serial entrepreneur.

作者赵文红孙卫

机构地区西安交通大学管理学院

出处《科学学研究》 CSSCI 北大核心 2012年第7期1063-1070,共8页 Studies in Science of Science

基金国家自然科学基金资助项目(71072133)

关键词认知偏差连续创业风险倾向 cognitive bias serial entrepreneur risk taking propensity

分类号 F270 [经济管理—企业管理]

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