摘要
针对红枣产业发展现状和出现的问题,分析了佳县红枣产业发展前景及市场定位,提出了开发红枣药用价值,促进产业结构优化,打造佳县红枣品牌,开展品牌营销战略等一系列措施,以促进红枣产业的科学化发展。
Based on the problems existed in the red date industry and market positioning analysis, strategies for the industrial development of red date were proposed with the focus on the medicinal val- ue development to improve the restructuring of the industry and brand establishment in marketing.
出处
《陕西林业科技》
2012年第3期72-74,共3页
Shaanxi Forest Science and Technology
关键词
佳县
红枣产业
发展现状
市场定位
Jiaxian county
red date industry
developing status
market positioning
