摘要
This paper investigates the perceptions, values, and considerations of ethics among public relations practitioners in the United Arab Emirates （UAE）. A questionnaire was distributed to 372 practitioners in various private and government organizations. Practitioners were asked how influential and relevant public relations ethical factors were on the practitioner＇s perception of ethics. Findings suggest that the daily practice of public relations day-by-day professionally practice learning, senior practitioners, senior executives, and managers along with religion play a major role in shaping the meaning, philosophy, and conception of the practitioner＇s ethics. Respondents were asked to describe the level of support they would give to the controversial public relations practices that may generate some ethical problems. The majority of the respondents did not agree on the use of ＂spreading rumors＂, ＂providing false information to satisfy the public＂, ＂misinformation and manipulation＂, ＂giving false promises＂, and ＂would not approve favoring personal interest over public interest＂.
