摘要
该文是阿多尔诺于1963年撰写的再论文化工业的重要文章。他指出,为了避免"大众文化"的通常诠释,必须用"文化工业"代替"大众文化"概念。大众文化,即文化工业并不是从大众自身中自发成长起来的、服务于大众的通俗文化,也不是大众艺术的当代形态;而是为大众消费量身定制的、并在很大程度上规定着消费本身的文化工业产品,是技术化、标准化、商品化的娱乐工业体系,具有重复性、齐一性、欺骗性、辩护性、强制性等特征。尽管它在某种程度上能够填充人们的生活,但本质上是为了经济利益(即利润)而人为地制造出来的。因此,它试图通过人为刺激的虚假消费满足给人们带来虚假幸福,但最终成为一种消除了人的反叛意识、维护现存社会秩序的意识形态,从而阻碍了个性的形成发展和人的解放。
To avoid a popular explanation of 'mass culture',it is necessary to replace it with the concept of 'culture industry'.Modern mass culture,i.e.culture industry,neither grows spontaneously from the masses and renders service to the pop culture of the masses,nor is a modern form of popular art,but rather an entertainment industry massively duplicating and propagating cultural products with technicalization,standardization and commercialization by means of modern technology,whose symbol is the production of culture industry,its consumption target is to tailor the products of culture industry,which mainly determines consumption itself.Although to some extent culture industry could fulfill people's life,it essentially makes its goods for economic benefit(profit) so that it would weaken the rebellious consciousness,maintain the ideology of the existing social order,and finally hinder the formation and development of individuality and the liberation of mankind.
出处
《云南大学学报（社会科学版）》
CSSCI
北大核心
2012年第4期3-8,共6页
The Journal of Yunnan University:Social Sciences Edition
基金
国家社会科学基金项目(项目号:08BKS045)
教育部人文社会科学重点研究基地重大项目(项目号:08JJD710024)
复旦大学"985工程"三期整体推进人文学科研究重大项目(项目号:2011RWXKZD011)的阶段性成果
