摘要
经济的转型急需与区域经济发展相适应的高职营销人才,文章以全国营销大赛为切入口,对创新高职营销人才培养的模式进行实践与探索,提出基于营销大赛创新高职营销专业人才培养模式的八个突破。
The restructuring of the economy entails an urgent need for professional marketing talents who can adapt to regional e- conomic developments. This thesis explores the cultivation models of innovative marketing professionals from the angle of the na- tional marketing competition and proposes several breakthroughs in the cultivating models based on the marketing competition.
出处
《泰州职业技术学院学报》
2012年第3期13-15,共3页
Journal of Taizhou Polytechnic College
基金
2009年江苏省高等教育改革研究课题:高职学生技能竞赛的开展与创新人才培养的探索与实践
关键词
营销大赛
教学改革
突破
marketing competition
teaching reform
breakthrough
