摘要
采用文献资料调研、专家访谈、实地调查、综合分析等研究方法,对促进后亚运时期广州城市体育旅游可持续发展策略进行研究。结果表明:亚运会对广州城市体育旅游可持续发展的影响是深远的、全方位的,要想保持后亚运时期广州城市体育旅游可持续发展,必须整合体育旅游资源、形成多中心体育旅游资源市场;充分利用亚运场馆旅游资源优势,挖掘潜在体育旅游需求;加强亚运体育旅游遗产保护,拓展亚运体育旅游遗产营销发展空间;借鉴奥帆主办城市青岛赛后发展体育旅游经验,规避后亚运体育旅游低谷效应以及构建体育旅游开发动力机制、创新体育旅游新业态等策略,实现后亚运时期广州城市体育旅游可持续发展。
Applying the methods of literature research, expert interviews, field survey, comprehensive analysis, the paper researches the strategy to promote Guangzhou city＇s sports traveling sustainable development in post Asian game age. It shows that the Asian Games brought Guangzhou city＇s sports tourism a far - reaching and full - range impact. To maintain Guangzhou city＇s sustainable development of sports tourism in the period after the Asian Games, sports tourism resources must be integrated into a multi - center sports tourism market ; to fully use the superiority of Asian Games facility＇s tourist resources; to discover the potential demand for sports tourism; to strengthen and protect the heritage of the Asian Games sports; to expand the marketing development of sports tourism of the Asian games＇herit- age ; to learn the experience of developing sports tourism from Qingdao - the host city for Olympic Sailing match - ; to avoid the trough effect after the Asian games in sports tourism field; to construct the system to develop sports tourism and create innovation in the form of sports tourism.
出处
《南京体育学院学报（社会科学版）》
2012年第2期37-44,共8页
Journal of Nanjing Institute of Physical Education
基金
第16届亚运会组委会委托研究项目(2008339)
关键词
后亚运
体育旅游
可持续发展
post- Asian games period
sports traveling
sustainable development
