摘要
产品时代已经结束,顾客时代真正来临了。普通高校继续教育业务部门战略思维模式应契合消费者的思维模式,要把拓展办学空间、获得市场份额的立足点定位在创造学生的顾客价值、回报学生的知识投资上。因此,必须正确认识继续教育与普通教育的关系,实施差异化战略和"以顾客为中心"的营销策略,切实维护学校品牌价值,进而提升其市场核心竞争力。
The time of product is over, and the era of customer orientation has arrived. The strategic thinking mode of the business department of extended education of common universities should integrate with that of the customer＇s. The footing of delevoping schooling space and attaining the market share should be on the creation of students＇ customer value and reward of students＇ knowledge investment. Therefore, we should correctly recognize the relationship between the extended education general education, implement different strategies and the customer centred marketing strategy, practically protect the brand value of the university and thus elevate the core marketing competiveness.
出处
《华南理工大学学报（社会科学版）》
2012年第4期128-132,共5页
Journal of South China University of Technology(Social Science Edition)
关键词
顾客时代
普通高校
继续教育
市场定位
顾客价值
科学发展
era of customer orientation
common universities
extended education
market position
customer val- ue
scientific development
