摘要
伴随着文化产业品牌竞争新阶段的来临,走品牌化之路已经成为各地区发展文化产业的必然选择。以文化名城长春市为切入点,在对其文化产业品牌成长现状及存在问题进行全面分析基础上,分别从政府、文化企业、行业协会等市场参与主体的角度提出打造文化产业知名品牌的策略,通过个案的解析为我国地域文化产业品牌化发展提供有意义的参考。
With the advent of a new stage of the cultural industry brand competition,the way of branding has become the inevitable choice of the regional development of cultural industries.The famous cultural city of Changchun is analyzed as the start point to provide a meaningful reference for our regional culture industry＇s branding development through a case-by-case resolution based on a comprehensive analysis of its growth of cultural industry＇s brand and existing problems from the perspectives of the government,culture industries,industry associations,which are the key market participants to give the strategy of creating cultural industry＇s renowned brand.
出处
《唐山师范学院学报》
2012年第4期123-126,共4页
Journal of Tangshan Normal University
关键词
文化产业
知名品牌
策略
长春市
cultural industry
renowned brands
strategy
Changchun city
