摘要
从心理、生理因素 ,社会文化和生活环境等方面分析了中老年人的着装心理和消费需求 ,认为中老年服装市场有着巨大的发展潜力 ,应深入研究中老年消费者的着装需求 ,开发适销对路产品 ,培育和开拓中老年服装市场 .
Wear psychology and consumers demands of middle aged and old people are analysed from psychology,physiology, social culture and living environment.Garment markets of middle aged and old people is regarded as a great potential market.To develope suitable products,to forst the middle aged and old garment markets,the wear demands of middle aged and old consumers should be further investigated.
出处
《西北纺织工学院学报》
2000年第1期39-42,共4页
Journal of Northwest Institute of Textile Science and Technology
关键词
中老年人
着装心理
消费需求
产品开发
middle aged and old people
wear psychology
demand
market potentiality
