摘要
当前对体育的定位是作为产业来开发的,既然以产业论处,就需要考虑其经济效益。中国加入WTO并大力发展市场经济,在市场经济价值观的驱动影响下,体育的娱乐化转变虽然迎合了市场经济的发展趋势,但也促生了体育的世俗化、商业化和大众化。
Sports is not a piece of project but industry in our times. And we must get someeconomical interest from sport after China has become member of the WTO. Under the influence of market economy, sports entertainment has met its development trend and also promoted the commercialization and popularization of sports.
出处
《山东体育科技》
北大核心
2012年第4期25-28,共4页
Shandong Sports Science & Technology
关键词
体育
体育娱乐化
经济
sports
sports entertainment
economy
