摘要
竞争情报的出现是与竞争联系在一起的。本文从博弈论的角度出发 ,分析了市场竞争的博弈特征 ,以及信息在市场竞争博弈过程中的作用和市场信息的特点。然后从市场竞争的竞争博弈这一本质特征入手 ,结合博弈论对比分析了竞争情报的出现原因、竞争情报的内容 ,并对竞争情报工作提出了一些建议。
Based on Game theory,the Game characteristic of the market competition,and the role and character of the market information in competition are studied in this paper,then the cause and the content of competitive intelligence are comparatively analyzed, finally some suggestion for the competitive intelligence service is given.
出处
《情报学报》
CSSCI
北大核心
2000年第4期373-379,共7页
Journal of the China Society for Scientific and Technical Information
关键词
竞争情报
博弈论
情报学
competitive intelligence, Game theory.
