摘要
团购网站疯狂扩张的浪潮日渐平息,进入了所谓的"寒冬"。笔者就团购行业出现的问题结合大学生团购市场的调查与分析结果,从行业生态角度探讨改善团购行业现状的方法,提出了将中国移动即时通讯(飞信)业务、3G网络运营业务、手机支付平台应用于大学生团购市场,并以大学生团购市场为突破口对团购行业进行改革,探索一种有利于消费者、商家以及第三方平台的行业发展新模式。
The wave of group purchase website crazy expansion gradually subsided,into the so-called ＂winter＂.The investment of group purchase industry appears fatigued and weak,into the self-correction period.The author combined the problems of group purchase industry with the investigation and analysis results of university student group purchase market,from the perspective of ecological industry to talk about how to improve current situation group purchase,Put forward a new insights that combine China mobile instant messaging,3G network operators,mobile phone payment platform with the college students＇ group purchase market,that provide a new reference to break through the bottleneck of group purchase industry.
出处
《江苏商论》
2012年第7期42-45,共4页
Jiangsu Commercial Forum
基金
上海市教委"085"工程子项目(B-8604-10-0001)
关键词
团购行业
大学生市场
中国移动
即时通讯
手机支付
group purchase industry
the market of college students
China mobile
instant-messaging
mobile phone payment
