摘要
基于社会分层理论,采用了文献资料、问卷调查、数理统计等研究方法,就陕西省不同阶层体育消费结构现状与体育消费需求基本类型、内容和特点等进行了深入调查研究。结果表明:陕西省不同收入阶层居民体育消费结构呈现出各自非常鲜明的特点,较低收入阶层主要以相对便宜的运动服、运动鞋和运动器械等实物性消费品作为主要消费内容,并表现出较强的博弈性消费心理;中等收入阶层的消费结构与较低收入阶层基本类似,但在体育消费过程中也表现出更加多元化的倾向;较高收入阶层表现出更广泛的参与度和更强的消费实力,年消费金额与另外两个阶层具有非常显著的差异。
Based on the social stratification theory, the sports consumption structure and consumption demands of different Stratums in Shanxi residents were deeply studied by means of literature consultation as well as questionnaire and mathematical statistics. It is found that the lower - income stratum was paid more attention to the material consumer goods ; In contrast, the middle - income stratum was further diversified in consumption behavior; the higher - income stratum owned much more purchase power and was significantly different from the other two classes on sports consumption.
出处
《西安体育学院学报》
CSSCI
北大核心
2012年第5期522-525,共4页
Journal of Xi'an Physical Education University
基金
陕西省社会科学基金项目(09N004)
关键词
陕西省
不同阶层
体育消费结构
比较研究
Shaanxi province
different stratums
sports consumption structure
comparative study
