摘要
以女性消费者为对象进行女衬衫网络定制方面的问卷调研,主要从消费者个体特征、现代女性衬衫消费习惯及女衬衫网络定制营销影响因素3个方面进行数据分析,为女衬衫网络定制行业正确确定目标市场和产品定位提供参考依据。
Based on the questionnaire survey on female consumers of network custom-made blouses, this paper mainly analyzes the consumers＇ personal features, modem women＇ s blouse consuming habit and network custom-made blouse marketing, which provides references for network custom-made blouse industry to properly determine the target market and product positioning.
出处
《浙江纺织服装职业技术学院学报》
2012年第3期38-44,共7页
Journal of Zhejiang Fashion Institute of Technology
关键词
女衬衫
网络定制
网络营销
blouse
network customization
network marketing
