摘要
文化是旅游的灵魂,旅游是文化的载体。在"文化牵引经济"的时代背境下,具有鲜明特色的地域文化应成为旅游纪念品开发的根基和源泉。在旅游纪念品的设计、包装、传播中注入地域文化元素,表现和彰显地域文化的个性特征,一方面有利于宣传旅游地品牌形象;另一方面,有助于提升旅游纪念品自身的文化品位,增强吸引力,实现其价值和功能,使旅游纪念品成为旅游者回忆、回味与旅游地密切相关的独特旅游体验的记忆线索。
Cuhure is the soul of tourism industry while tourism industry is the carrier of culture. Under the background of economy driven by enhure, regional culture with striking characteristics should be the basis and resource of tourist souvenirs development. Tourist souvenirs should demonstrate and manifest personalities of regional culture by implanting regional culture elements in their design, packaging and transmission. By this way, it is favorable for publicizing brand image of the tourism destination and enhancing the culture taste and attractiveness of tourist souvenirs on the other hand. Only in this way can tourist souveuirs become the memory cue tor tourists to recall and aftertaste their unforgettable experience which is exclusively related with the tourism destination.
出处
《企业活力》
2012年第9期36-39,共4页
Enterprise Vitality
关键词
地域文化
旅游纪念品
开发
regional culture
tourist souvenir
development
