摘要
在对外开放与经济虚拟化条件下,国家经济安全显得尤为重要。本文对经济安全领域中学者关于品牌及其衡量指标的观点进行梳理,提出衡量的指标——内忧(品牌外产比)和外患(品牌价值比),并以此为依托,考察我国的品牌发展。笔者认为内忧——外资的品牌实力,依然比较强大,但是呈现下降趋势;外患——我国的品牌价值比,虽然比较小,但是呈现上升趋势。经过安全得分的计算,笔者认为要从品牌角度提高我国的经济安全水平,需要侧重于提升我国品牌在国际市场上的价值。
In the conditions of opening up and economic virtualization,economic security becomes increasingly impor tant.This article sorts out scholars' opinions on the brand and its measurable indicators in the field of national economic security firstly;secondly,this paper puts forward new measurable indicators-internal problems(brand strength ratio) and foreign aggression(brand value ratio).And the paper views the status of China's brands and makes the conclusion that foreign brands are still relatively strong,but show a downward trend;China's brands are relatively weak,but show an upward trend.An improvement of brand value ratio is the key to na tional security.
出处
《学术研究》
CSSCI
北大核心
2012年第9期66-72,160,共7页
Academic Research
基金
"广义虚拟经济研究专项资助项目"(GX2010-1017(Y))的阶段性成果
