摘要
随着智能手机的用户数量的急增以及其智能终端技术的飞速发展,移动互联网已逐步渗入旅游业,并改变着旅游业原有的传统商业模式,成为旅游业界关注的焦点和追捧的对象。各大在线旅游运营商纷纷推出了基于移动互联技术平台的新产品和新服务,文章分析了移动互联网在旅游业中的多种创新应用,并针对存在的问题提出了相应对策,对旅游业利用移动互联网有一定的指导意义。
With the incregse of the number of users of intelligent mobile phone and its rapid development of intelligent terminal technology, mobile Internet has been gradually into the tourism, and changing the original traditional business model of tourism, and has become the focus of travel industry and adorod object, The online travel operators launch the new products and new service based on mobile Internet platform one after another, The analyzea the innovative application of mobile Internet in tourism, and puts forward the corresponding countermeasurea aiming at the existing problems, which is significant to the application of mobile Internet in tourism.
出处
《价值工程》
2012年第28期219-221,共3页
Value Engineering
基金
江苏省高校社科基金研究项目"web2.0时代江苏旅游网络营销提升研究"(项目编号2011SJB630062)阶段性研究成果
