摘要
世界博览会是一种重要的全球性展会,研究城市居民的世博旅游行为,有助于更好地开发会展旅游市场。通过问卷调查,分析了长沙市民对上海世博会的出游行为。结果显示,长沙市民有着较强烈进行世博旅游的意愿,没有能够实现出游意愿的主要原因是时间和经济条件的限制。长沙市的世博旅游者去上海的交通工具主要为动车和飞机,出游方式以自助为主,住宿方式表现为多样化,对世博的服务、卫生、增长知识、园内参观以及整个世博旅游都有着较高的评价。同时,在世博结束后,长沙市民对保留下来的中国馆和湖南馆仍然有着强烈的参观意愿。
The Expo is a very important world wide exhibition,.researches on city dwellers＇ Expo travel behavior will better contribute to the development of MICE travel market. Based on questionnaire, behavior of Changsha residents＇ 2010 Expo travel is analyzed. Results show that Changsha residents have strong desire for 2010 Expo travel, time and economic limitations are the main reasons restricting Changsha residents visiting 2010 Expo. Bullet train and airplane are the main transportation vehicles for Changsha residents visiting 2010 Expo, independent tour is the main travel way, and visitors have verified lodging ways. Changsha residents have favorable evaluation for 2010 Expo services, environments, knowledge acquisition, Expo Garden, and the whole Expo travel. Changsha residents also have a strong desire for visiting China Hall and Hunan Hall of the 2010 Expo after the Expo ending up.
出处
《中南林业科技大学学报（社会科学版）》
2012年第4期1-5,33,共6页
Journal of Central South University of Forestry & Technology（Social Sciences）
