摘要
采用文献资料、专家访谈、实地调查等研究方法,运用RMP理论对厦门体育旅游开发进行资源(R)分析、市场(M)和产品(P)分析。研究表明:厦门开发体育旅游市场潜力大,体育旅游产品开发应以滨海体育旅游系列、海峡两岸体育旅游系列、马拉松等竞赛体育旅游系列和体育会展四大旅游系列作为重点产品进行开发,是厦门未来体育旅游的重点发展方向。并依据这一思路提出相对应的开发策略,旨为厦门体育旅游快速增长提供一定的理论依据。
By using the method of literature, expert interviews, field surveys and other research methods, the author analyzed the Resources （ R ）, market （ M ） and product （ P ） of the development of sports tourism in Xiamen. Research showed that： the development of Xiamen sports tourism has great potential. Development of sports tourism products should go with coastal sports tourism series, cross-strait sports travel series, a marathon competition sports tourism and sports exhibition series as key products to develop. They will be the important development direction of sports tourism in Xiamen in the future. According to this thought, the author put forward the corresponding development strategies and provide certain theoretical basis for the rapid growth of sports tourism in Xiamen
出处
《体育科学研究》
2012年第4期5-9,共5页
Sports Science Research
基金
福建省教育厅社会科学研究项目(JBS08115)
