摘要
本文分别探究了虚拟旅游和虚拟社区的概念、特点、发展现状与潜力,并选取了虚拟社区中发展迅猛的婚恋交友网站进行案例研究,总结其现行盈利模式的特点及问题。在此基础上从市场供求关系的角度阐述虚拟旅游与婚恋交友网站合作发展的可行性,并进一步提出相应的合作模式设想。
This paper makes a conclusion of the concepts, characteristics, development problems and potentials of virtual tourism and virtual community. Choosing the dating website as a case study, it analyzes its profit pattern and demonstrates the feasibility of its cooperation with virtual tourism from the perspective of the relationship between supply and demand. Thus the paper puts forward the corresponding idea of cooperation mode.
出处
《中山大学研究生学刊（自然科学与医学版）》
2012年第2期75-84,共10页
Journal of the Graduates Sun YAT-SEN University(Natural Sciences.Medicine)
关键词
虚拟旅游
虚拟社区
婚恋交友网站
盈利模式
Virtual Tourism
Virtual Community
Dating Websites
Profit Pattern
