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跨国公司如何“跨国”:制度与文化的分析视角

How Can Transnational Corporations Cross the National Borders?An Analytical Perspective of Institution and Culture
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摘要 跨国公司影响一国或地区的经济社会发展。中国跨国公司若要成功"跨国",首要的是从制度层面实现"体制一体化和制度同质化",为"跨国"提供一个良好的制度环境;在文化层面,则须与东道国的文化价值观实现有效对接并寻找更多的契合点;而经济层面,亦应制定全球化发展战略,重组并优化价值链。 Transnational corporations affect the economic and social development of a country or a region. Three important aspects must be taken into consideration for Chinese transnational corporations to succeed crossing national borders. The first (also principal ) is about the institution. It's necessary to realize institutional integration and homogeneity to build a favorable institutional environment. The second is about the culture. It's necessary to achieve the effective culture joint between China and host countries and to make efforts to look for more suit points. The third is about the economy. It's necessary for Chinese transnational corporations to plan a global development strategy, and to restructure and perfect the value chains.
作者 倪慧 龚春明
出处 《上海立信会计学院学报》 北大核心 2012年第4期90-96,共7页 Journal of Shanghai Lixin University of Commerce
基金 国家社科基金项目(11BJY626)
关键词 开放经济 跨国公司 跨国经营 制度环境 open economy transnational corporations transnational business institutional environment
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