服装品牌电子商务网站质量评价及现状的研究

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摘要本研究利用内容分析法，构建了包含信息质量，服务质量，系统质量三个评价维度，15个二级评价指标，35个评价因子的电子商务网站质量评价体系，并选取42个服装品牌样本网站进行测度，分析服装类电子商务网站质量的整体现状，从而对服装类电子商务网站改进和构建提供参考和建议。

作者邹悦

机构地区东华大学工商管理学院

出处《中国电子商务》 2012年第15期38-39,共2页 E-commerce in China

关键词电子商务内容分析法网站质量

参考文献7

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中国电子商务

2012年第15期

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